Get better at product marketing
 Hi, I’m James.
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Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.
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You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.
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Recent Posts
The Overview #55
This week: Pricing lessons, leaving $50m on the table, and who calls the shots?
The importance of principles (or Okay… but how?)
“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?
The Overview #54
This week: NPS, positioning case study, PLG handoffs
Measuring product marketing
Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.
The Overview #53
This week: Features vs problems, clarity in strategy, and smoke tests.
Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
I’m looking for a clothes airer
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
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Template: 19 customer questions for powerful positioning March 8, 2021 Using customer development to deeply understand customers and extract insights… (524)
Why you need a jobs-to-be-done map September 14, 2021 How to build customer empathy by understanding the process they… (516)
Craft strong messaging with value nuggets April 1, 2021 Find the right hierarchy to communicate your product's features, benefits,… (429)