Get better at product marketing

👋 Hi, I’m James.


Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.


You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

The Overview #61

This week: Growth culture, bad job ad example, and keeping momentum


What I’ve learnt running the ‘WTF is Go-To-Market?’ course

What I’ve learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)


The Overview #60

This week: Value/pricing cascade, learn faster, PMM attrition.


It’s obvious, but… say what you mean

Answer ‘so what?’ before customers ask it, and get the revenue results you deserve.


Helping jobseekers upskill with product marketing training

Opening up access to our top-rated product marketing course for people affected by layoffs.


Test positioning like you test software

Validate positioning and messaging – before you go to market – by thinking like a software developer.


The Overview #59

This week: PMMs always interview, course update, evaluating new product ideas.


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