Get better at product marketing

👋 Hi, I’m James.


Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.


You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

Scrappy product marketing: how to do more with less

Being a sole product marketer (or in a resource-stretched team) doesn’t have to be chaos. Here are my tips on finding balance.


The Overview #81

This week: What B2B PMs don’t want to do, say no to ‘better’ positioning, and why product first only works the first time round.


Two things every product marketer can do right now to grow MQLs

Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.


How to define pricing for brand new products

Product marketers are often asked to support or lead pricing projects. Here’s a process you can follow to go from 0 to $.


The Overview #80

This week: Appeal to champions, book on product management, and create category or meet underserved needs?


3 mistakes to avoid on your product/market fit journey

Stop wasting energy in your search for PMF and avoid these three human mishaps


The Overview #79

This week: Nail a niche before going big, a time for change, and top up your sales knowledge for 2023


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