Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
May 17, 2022• byJames
This week: Salary/stress tradeoffs, customer prioritization, and buyer personas.
May 13, 2022• byJames
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
May 9, 2022• byJames
This week: Marketing salary benchmarks, competing on price, conflicts of opinion.
May 6, 2022• byJames
Pivots are hard and can be painful: here are three tips to help ease the process.
May 3, 2022• byJames
We’re opening registrations for the second cohort of our course, WTF is Go-To-Market?: helping up-skill marketers into the best product marketers they can be!
April 29, 2022• byJames
Why PMMs should use the SPIN sales methodology in their everyday work
April 25, 2022• byJames
This week: Having an opinion, accessing customers, and messaging at the right level.
April 22, 2022• byJames
Hiring product marketers is hard. Here’s the top three questions I ask all product marketing candidates (and what I’m looking for).
April 19, 2022• byJames
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