Hi, I’m James.
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Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.
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You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.
“Top Product Marketing Influencer 2022
“21 Best Marketing Newsletters 2022”
“Positioning & Messaging Maestro of the Year 2021”
Being a sole product marketer (or in a resource-stretched team) doesn’t have to be chaos. Here are my tips on finding balance.
January 31, 2023• byJames
This week: What B2B PMs don’t want to do, say no to ‘better’ positioning, and why product first only works the first time round.
January 27, 2023• byJames
Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.
January 24, 2023• byJames
Product marketers are often asked to support or lead pricing projects. Here’s a process you can follow to go from 0 to $.
January 17, 2023• byJames
This week: Appeal to champions, book on product management, and create category or meet underserved needs?
January 13, 2023• byJames
Stop wasting energy in your search for PMF and avoid these three human mishaps
January 10, 2023• byJames
This week: Nail a niche before going big, a time for change, and top up your sales knowledge for 2023
January 6, 2023• byJames
Building Momentum is a newsletter to help startup founders and marketers accelerate SaaS growth through go-to-market strategy, sales/marketing, positioning, and product marketing.
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