Get better at product marketing
Hi, I’m James.
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What marketers are saying about Building Momentum
Marketers from leading businesses like these read my Building Momentum newsletter every week
Recent Posts
The risk of scaling too soon
Premature go-to-market optimization prioritizes repeatability over agility.
Read MoreProduct marketers: don’t forget to create.
Product marketers is a game of checkers, not chess. Creating makes progress.
Read MoreWhat we’ve learnt training 50+ product marketers
Introducing a self-paced version of our top-rated product marketing course.
Read MoreThe Overview #89
This week: Interview for mindset, survey the right way, marketing vs product
Read MoreProduct marketing is a thankless role
It may be thankless... but product marketing is also the most rewarding role in marketing too.
Read MoreAlign your differentiators with the buyer journey
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
Read MoreThe Overview #88
This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"
Read MoreAnalysis: 16 years of Zendesk positioning
What we can learn from Zendesk's positioning evolution over the last 16 years
Read MoreBranding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
Read MoreThe Overview #86
This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don't market with consensus.
Read MoreMove fast and prove fast, with Minimum Viable Product Marketing
Break your work down, be more transparent, test and learn - apply these three questions to your work.
Read MoreBuild memeable positioning
Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions.
Read MoreThe Overview #84
This week: Art and science, talk to customers, B2B messaging narrative structures.
Read More10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.
Read MoreDon’t build a process, build a system
Find out why processes might be to blame for slow marketing teams, and how system-thinking can speed up results.
Read More