Build momentum in your B2B SaaS business

👋 Hi, I’m James.
Thanks for checking out Building Momentum: a newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

Traction trouble? Here’s where to start.

Struggling with lead-gen, revenue, and perception? Here’s three areas you can fix ASAP.


The Overview #35

This week: Access my swipe file, product knowledge expectations, and examples of bad communication.


Don’t dilute focus

A warning shot against ‘being something for everyone’.


The Overview #34

This week: from the archives, research is a superpower, and speak to humans.


Podcast: Product marketing for SaaS

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.


The Overview #33

This week: Death to the ‘all-in-one solution’, good outbound/collateral tips, strategy/hiring mismatch.


Be the thing for someone, not something for everyone

What it means, and pitfalls to watch out for.


Here’s to 2022

Looking back over 2021, and what 2022 might have in store.


What you could learn from your customer support requests

Here’s a quick anecdote on why sharing customer support and feedback with people who can take action is important.


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