This week: Positioning needs a narrative, SMB GTM is harder, and you’re not the ideal customer.
December 3, 2021•
Please don’t just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.
November 30, 2021•
This week: Show life with vs life without, what PMM is/isn’t, and a post you must read.
November 26, 2021•
Today we’re so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.
November 23, 2021•
What are the warning signs that you shouldn’t – and good indicators that suggest you should – reposition your brand?
This week: multiplayer SaaS, communicating a roadmap, inertia is the enemy, and a law of advertising.
November 19, 2021•
The examples I give as high quality samples of positioning in action from across the tech world.
November 16, 2021•
This week: Launch marketing plan crimes, language/market fit, and buyer journey.
November 12, 2021•
I chatted with Klue on their Competitive Intelligence podcast – here’s an edited transcript for your perusal!
November 9, 2021•
Building Momentum is a newsletter to help startup founders and marketers accelerate SaaS growth through go-to-market strategy, sales/marketing, positioning, and product marketing.