Get better at product marketing
 Hi, I’m James.
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Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.
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You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.
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What marketers are saying about Building Momentum
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Recent Posts
What we’ve learnt training 50+ product marketers
Introducing a self-paced version of our top-rated product marketing course.
Product marketing is a thankless role
It may be thankless… but product marketing is also the most rewarding role in marketing too.
Align your differentiators with the buyer journey
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
The Overview #88
This week: Prioritisation as negotiation, PMF fundamentals, “make something people want”
