Get better at product marketing

👋 Hi, I’m James.


Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.


You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

The Overview #56

This week: White House tips, Slack hybrid GTM, and red flags.


Expert product marketing is all about mindset

How we approach product marketing has a huge impact on the results we generate. Here’s four mindset traits for expert product marketing.


The Overview #55

This week: Pricing lessons, leaving $50m on the table, and who calls the shots?


The importance of principles (or Okay… but how?)

“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?


The Overview #54

This week: NPS, positioning case study, PLG handoffs


Measuring product marketing

Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.


The Overview #53

This week: Features vs problems, clarity in strategy, and smoke tests.


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