Get better at product marketing

👋 Hi, I’m James.

 

Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.

 

You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

The Overview #61

This week: Growth culture, bad job ad example, and keeping momentum

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What I’ve learnt running the ‘WTF is Go-To-Market?’ course

What I’ve learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)

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The Overview #60

This week: Value/pricing cascade, learn faster, PMM attrition.

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It’s obvious, but… say what you mean

Answer ‘so what?’ before customers ask it, and get the revenue results you deserve.

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Helping jobseekers upskill with product marketing training

Opening up access to our top-rated product marketing course for people affected by layoffs.

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Test positioning like you test software

Validate positioning and messaging – before you go to market – by thinking like a software developer.

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The Overview #59

This week: PMMs always interview, course update, evaluating new product ideas.

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