Build momentum in your B2B SaaS business
Hi, I’m James. 
The Overview #30
This week: Positioning needs a narrative, SMB GTM is harder, and you’re not the ideal customer.
The 5 A’s of successful feature releases
Please don’t just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.
The Overview #29
This week: Show life with vs life without, what PMM is/isn’t, and a post you must read.
Improving representation in product marketing: Announcing the Inclusivity Scholarship
Today we’re so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.
When should you reposition your brand?
What are the warning signs that you shouldn’t – and good indicators that suggest you should – reposition your brand?
The Overview #28
This week: multiplayer SaaS, communicating a roadmap, inertia is the enemy, and a law of advertising.
Examples of good positioning
The examples I give as high quality samples of positioning in action from across the tech world.
The Overview #27
This week: Launch marketing plan crimes, language/market fit, and buyer journey.
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast – here’s an edited transcript for your perusal!
Trending Posts
Why you need a jobs-to-be-done map September 14, 2021 How to build customer empathy by understanding the process they… (175)
Template: 19 customer questions for powerful positioning March 8, 2021 Using customer development to deeply understand customers and extract insights… (120)
The 5 A’s of successful feature releases November 30, 2021 Please don't just announce new features by email. Think about… (98)
Building the next generation of product marketers October 21, 2021 Announcing WTF is Go-To-Market: a unique, six-week short course for… (90)
A customer-centric approach to positioning October 12, 2021 I sat down with Ishara from the Spill The Marketing… (88)