Get better at product marketing

👋 Hi, I’m James.


Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.


You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

Your pricing page doesn’t need to show pricing

My answer to a common question. It’s absolutely fine to not show pricing on your website.


The Overview #76

Enjoy a roundup of the top four most popular Building Momentum content from the last two years!


Explaining revenue models for product marketers

Understanding (or creating) a revenue model can help you plan more strategically and deliver real business ROI. Here’s how.


The Overview #75

This week: DIY category design, what sellers want, and root cause of failed marketing


Positioning debt

Just like tech debt or finance, here are three different ways you can incur positioning debt.


The Overview #74

This week: PMF, what customers should you interview, and a change management framework


AI in product marketing: fad or future?

How could AI help product marketers be more effective – and what does the future hold?


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