Get better at product marketing

👋 Hi, I’m James.

 

Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.

 

You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

The Overview #56

This week: White House tips, Slack hybrid GTM, and red flags.

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Expert product marketing is all about mindset

How we approach product marketing has a huge impact on the results we generate. Here’s four mindset traits for expert product marketing.

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The Overview #55

This week: Pricing lessons, leaving $50m on the table, and who calls the shots?

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The importance of principles (or Okay… but how?)

“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?

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The Overview #54

This week: NPS, positioning case study, PLG handoffs

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Measuring product marketing

Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.

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The Overview #53

This week: Features vs problems, clarity in strategy, and smoke tests.

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