Get better at product marketing

👋 Hi, I’m James.

 

Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.

 

You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

Your pricing page doesn’t need to show pricing

My answer to a common question. It’s absolutely fine to not show pricing on your website.

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The Overview #76

Enjoy a roundup of the top four most popular Building Momentum content from the last two years!

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Explaining revenue models for product marketers

Understanding (or creating) a revenue model can help you plan more strategically and deliver real business ROI. Here’s how.

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The Overview #75

This week: DIY category design, what sellers want, and root cause of failed marketing

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Positioning debt

Just like tech debt or finance, here are three different ways you can incur positioning debt.

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The Overview #74

This week: PMF, what customers should you interview, and a change management framework

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AI in product marketing: fad or future?

How could AI help product marketers be more effective – and what does the future hold?

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