Get better at product marketing

👋 Hi, I’m James.


Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.


You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

Create internal momentum with transparency

Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent – and build momentum?


The Overview #67

This week: Early-adopter numbers game, revenue today over revenue tomorrow, and landing page copy tips.


The business case is a sales tool that works

A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions


The Overview #66

This week: Sales cadences, building customer empathy, and growth levers.


Get ahead of the sale with this trick

Create a buyer’s guide that you can use to guide the prospect’s decision process.


The Overview #65

This week: Hear how customers describe your product, don’t serve burnt pizza, and a lack of conviction.


SaaS? More like Outcomes-as-an-Experience

Selling functional software as a service is boring. Elevate your approach by considering how you can sell outcomes as an experience instead.


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