01
Frameworks you can actually use
Turn messy product marketing problems into clearer decisions, faster.
Latest field notes
Useful thinking for the moments that decide growth.
Practical frameworks and sharp examples for positioning, launches, sales alignment and the systems around them.
02
GTM strategies grounded in reality
Build launches and narratives around how buyers, sellers and teams really behave.
03
Teardowns that show the work
See how strong positioning, messaging and enablement take shape in practice.
04
Playbooks for building momentum
Take the next step with more confidence and less reinvention.
Ideas are useful. Execution builds momentum.
Building Momentum gives you practical thinking. When your team needs hands-on help sharpening its positioning, aligning its story or launching something that needs to land, I work with B2B SaaS companies through Inflection Studio.
PositioningGTM narrativesProduct launches
Turn traction into repeatable growth.Explore Inflection Studio →
More field notes
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The stale story problem
Your business evolved, but does anybody know it?
Why product marketers should care about MEDDPICC
If your work isn't helping sellers build urgency, navigate process, and keep momentum alive, the work isn’t finished.
99% of buyers don’t know what “agentic” means
The gap between chasing trends... and converting
Why your feature launch didn’t land
Most feature launches end up dead on arrival because they can't compete with everything else demanding your customer's attention.
I asked AI to run a B2B SaaS positioning sprint: here’s how it went
If your next positioning process doesn’t start with AI, you’re wasting at least 3 days. If it ends with AI, it’s slop passing as strategy.
The product launch has become a vanity exercise
Five forces driving bad launches (and what to do instead)
The 81% problem means you’ve already lost before the first call
Outdated (or just poor) positioning kills deals upstream, long before your sales team ever get a chance to pitch.
Teardown: Building business cases that actually sell
A practical example on how to build value cases that sales can actually use
The altitude problem in B2B positioning and sales narratives
Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning
Stop selling to job titles, and start selling to situations instead
How to define your customer by their "horrible day" instead of their headcount.