Get better at product marketing

👋 Hi, I’m James.

 

Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.

 

You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

What we’ve learnt training 50+ product marketers

Introducing a self-paced version of our top-rated product marketing course.

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The Overview #89

This week: Interview for mindset, survey the right way, marketing vs product

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Product marketing is a thankless role

It may be thankless… but product marketing is also the most rewarding role in marketing too.

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Align your differentiators with the buyer journey

Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.

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The Overview #88

This week: Prioritisation as negotiation, PMF fundamentals, “make something people want”

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What does it mean to try?

Some reflections on my word of the year.

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Experiment: AI PMM chatbot

Introducing an AI chatbot for product marketing advice.

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