Build momentum in your B2B SaaS business

👋 Hi, I’m James.
 
Thanks for checking out Building Momentum: a newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

The Overview #35

This week: Access my swipe file, product knowledge expectations, and examples of bad communication.

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Don’t dilute focus

A warning shot against ‘being something for everyone’.

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The Overview #34

This week: from the archives, research is a superpower, and speak to humans.

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Podcast: Product marketing for SaaS

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.

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The Overview #33

This week: Death to the ‘all-in-one solution’, good outbound/collateral tips, strategy/hiring mismatch.

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Be the thing for someone, not something for everyone

What it means, and pitfalls to watch out for.

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Here’s to 2022

Looking back over 2021, and what 2022 might have in store.

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What you could learn from your customer support requests

Here’s a quick anecdote on why sharing customer support and feedback with people who can take action is important.

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The Overview #32

This week: Five categories of customers, kill your darlings, and CMOs + PMM.

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