Get better at product marketing

👋 Hi, I’m James.


Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.


You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.

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Recent Posts

What we’ve learnt training 50+ product marketers

Introducing a self-paced version of our top-rated product marketing course.


The Overview #89

This week: Interview for mindset, survey the right way, marketing vs product


Product marketing is a thankless role

It may be thankless… but product marketing is also the most rewarding role in marketing too.


Align your differentiators with the buyer journey

Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.


The Overview #88

This week: Prioritisation as negotiation, PMF fundamentals, “make something people want”


What does it mean to try?

Some reflections on my word of the year.


Experiment: AI PMM chatbot

Introducing an AI chatbot for product marketing advice.


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