? Hey there. This is The Overview, a weekly roundup of noteworthy B2B SaaS stuff. You’ll find interesting tweets and articles from around the internet, plus highlights from my personal swipe file.
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In this post:
Podcast: What does it take to differentiate?
I joined The Competitive Enablement Show with Klue to talk about my best and worst stories of trying to differentiate in the market when launching a product, the lessons learned from these experiences, and what it takes to actually stand out in a crowded market full of competitors.
Have a listen, and let me know what you think.
Frame your enemies
You need to give your buyers a villain to turn against, just as much as you need to give them a rational economic incentive. I call this a heart and brain narrative.
‘Minimum viable coordination’
A great quote from Good Strategy/Bad Strategy: The difference and why it matters that everyone could do with reading again.
Essentially, good strategy relies on the right amount of coordination; not too much, not too little. Too much structure slows the flow. Too little, and there’s not enough connective tissue to support the work.
Vintage Tech Swag
Leaving you with a photo of a super delightful Apple swag jumper from sometime in the 90s-00s. 100% would wear.
Would people look at your swag in 20-30 years and feel the same way?
That’s the Overview for this week
I hope you found something of interest! Let me know by clicking the ♥ icon below.
Thanks for reading, and here’s to building momentum.
James