All Posts

Don’t dilute focus

A warning shot against ‘being something for everyone’.

This week: from the archives, research is a superpower, and speak to humans.

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.

This week: Death to the ‘all-in-one solution’, good outbound/collateral tips, strategy/hiring mismatch.

What it means, and pitfalls to watch out for.

Looking back over 2021, and what 2022 might have in store.

Here’s a quick anecdote on why sharing customer support and feedback with people who can take action is important.

This week: Five categories of customers, kill your darlings, and CMOs + PMM.

How to use traditional narrative theory to build a stronger, more resilient positioning narrative.

This week: Share your feedback, a great positioning example, and use stories more.