All Posts

The Overview #26

This week: Product… escape, do to change, and don’t ask customers what to build.

Three lessons from product managing the activation experience at Kayako

This week: positioning in a silo, core competencies, and user-led growth?

Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.

Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts.

Why (and how) to move from internal product ideas to understand and validate what your customer really want.

This week: Test the HiPPO, the “momentum equation”, and don’t overestimate your customer.

I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes.

This week: good competition, enterprise partnerships, and what is copywriting?

Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success.