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The Overview #22

This week: “come-to-market”, the strength of niching… and what does your customer actually say?

Doubling-down on a single platform and training partners led to our acquisition, but it almost didn’t happen.

This week: Podcast on differentiation, framing the enemy, minimum viable strategy, and vintage tech swag.

What can B2B SaaS learn from the American Republican messaging machine?

This week: Personal news, and digging into the archives.

How to build customer empathy by understanding the process they follow to achieve job completion and success.

Introducing the Interview, a new regular feature on Building Momentum. First up: Jonathan Gandalf, CEO at The Juice.

This week: value prop in 5 words, customer research, and PMM own the pitch

Avoid bold claims your prospects don’t believe. Instead, use statistics that matter.

This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.