Latest Posts

blue and white boat on green grass field during daytime

August 17, 2021• byJames

Neglected positioning hurts more than you think

Don't fall down the slippery slope of careless positioning. Start measuring your confidence to avoid death by a thousand cuts. ...

August 13, 2021• byJames

The Overview #15

This week: talk to your customers + others in the market, ask why - and a new framework for customer discovery?...

man swimming on body of water

August 10, 2021• byJames

Competing for customers

Using competitive positioning to play offense and defense in marketing and sales conversations – based on the alternative solutions our customers will...

August 6, 2021• byJames

The Overview #14

This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions. ...

black metal gear on black metal tool

August 3, 2021• byJames

Applying second-order thinking in go-to-market strategy

Examining consequences and implications to make better decisions - and how to prevent backlashes by bringing your teams along the journey....

gray metal tanks

July 30, 2021• byJames

The Overview #13

This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs...

time-lapse photography of crowd of people on New York Time square during night time

July 27, 2021• byJames

7 things advertising school taught me about marketing

10 years after graduating from Europe's top-rated advertising course , I’ve reflected on the top lessons I learnt and how I apply them to my product...

red and blue pen on red heart illustration

July 23, 2021• byJames

The Overview #12

This week: A great messaging example, putting lipstick on a pig, and why you probably can't use Nike-level brand messaging yet....

black and brown industrial machine

July 20, 2021• byJames

Don’t be a “conveyor belt” team

How to use strategy, goals, validation, and communication to avoid significant failures, and continually get better. ...

flying plane during golden hour

July 16, 2021• byJames

The Overview #11

This week: what is marketing, the importance of being everywhere, and focusing on your audience....

Building Momentum is a newsletter to help startup founders and marketers accelerate SaaS growth through go-to-market strategy, sales/marketing, positioning, and product marketing.

Want to sponsorship the newsletter?

BuildingMomentum.io is a trading name of Momentum PMM Ltd. Momentum PMM Ltd is a company registered in England and Wales with company number 13811146.

Introducing the Customer Value Positioning framework by James March 14, 2022 My four-step process to build positioning that works, by understanding… (2,201)

Why you need a jobs-to-be-done map by James September 14, 2021 How to build customer empathy by understanding the process they… (2,034)

Template: 19 customer questions for powerful positioning by James March 8, 2021 Using customer development to deeply understand customers and extract insights… (1,506)

Communicating GTM strategy in one slide by James March 11, 2021 How to distill the things you're already doing into one,… (1,024)

Craft strong messaging with value nuggets by James April 1, 2021 Find the right hierarchy to communicate your product's features, benefits,… (920)