Skip to content
Home » All Posts

All Posts

The Overview #16

This week: sales versus marketing, strategy in action, and the hottest role in tech

The Overview #15

This week: talk to your customers + others in the market, ask why – and a new framework for customer discovery?

man swimming on body of water

Competing for customers

Using competitive positioning to play offense and defense in marketing and sales conversations – based on the alternative solutions our customers will consider.

The Overview #14

This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions.

gray metal tanks

The Overview #13

This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs

red and blue pen on red heart illustration

The Overview #12

This week: A great messaging example, putting lipstick on a pig, and why you probably can’t use Nike-level brand messaging yet.