November 2, 2021•
Three lessons from product managing the activation experience at Kayako...
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October 29, 2021•
This week: positioning in a silo, core competencies, and user-led growth?...
October 26, 2021•
Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level. ...
October 21, 2021•
Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts. ...
October 18, 2021•
Why (and how) to move from internal product ideas to understand and validate what your customer really want....
October 14, 2021•
This week: Test the HiPPO, the "momentum equation", and don't overestimate your customer. ...
October 12, 2021•
I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes. ...
October 8, 2021•
This week: good competition, enterprise partnerships, and what is copywriting?...
October 5, 2021•
Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success....
October 1, 2021•
This week: "come-to-market", the strength of niching... and what does your customer actually say?...
Building Momentum is a newsletter to help startup founders and marketers accelerate SaaS growth through go-to-market strategy, sales/marketing, positioning, and product marketing.