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The Overview #57 (a break from the usual)

A brief respite with a few fun things from the last week. ...

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Product marketing and the Double Diamond

A handy framework to show where product marketing can add value in product development....

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The Overview #56

This week: White House tips, Slack hybrid GTM, and red flags....

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Expert product marketing is all about mindset

How we approach product marketing has a huge impact on the results we generate. Here's four mindset traits for expert product marketing. ...

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The Overview #55

This week: Pricing lessons, leaving $50m on the table, and who calls the shots?...

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The importance of principles (or Okay… but how?)

"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work? ...

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The Overview #54

This week: NPS, positioning case study, PLG handoffs...

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Measuring product marketing

Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes. ...

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The Overview #53

This week: Features vs problems, clarity in strategy, and smoke tests. ...

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Okay… but why?

Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes. ...

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