by

Three insightful interview questions to ask product marketers

Hiring product marketers is hard. Here's the top three questions I ask all product marketing candidates (and what I'm looking for). ...

Read More →

by

The Overview #47

This week: Product marketing strategy principles, building to a vision ...

Read More →

by

6 tips to craft concise, captivating, creative value propositions

Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters. ...

Read More →

by

The Overview #46

This week: Buyer segmentation, GTM stories, messaging hierarchy... and what customers think they want....

Read More →

by

Nobody cares about your feature-heavy demo video

You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve. ...

Read More →

by

The Overview #45

This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category. ...

Read More →

by

Four tips to help you break into product marketing´┐╝

Getting your first PMM job can be hard. Here's a few tips to help frame your experience in the best light, and identify companies with the right vibe. ...

Read More →

by

The Overview #44

This week: Strategy impacts behaviour, differentiated product strategy, and iron bullets ...

Read More →

by

Four tips for hiring product marketers

From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business. ...

Read More →

by

The Overview #43

This week: Research and strategy, GTM is complex, case study inspo....

Read More →

Close Search Window
Close