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Measuring product marketing

Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.

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Okay… but why?

Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.

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The Overview #51

This week: Transparency, JTBD, buyer journey content, outbound personalization.

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The Overview #50

This week: Salary/stress tradeoffs, customer prioritization, and buyer personas.