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Create internal momentum with transparency

Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?...

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The Overview #67

This week: Early-adopter numbers game, revenue today over revenue tomorrow, and landing page copy tips....

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The business case is a sales tool that works

A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions ...

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The Overview #66

This week: Sales cadences, building customer empathy, and growth levers. ...

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Get ahead of the sale with this trick

Create a buyer's guide that you can use to guide the prospect's decision process. ...

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The Overview #65

This week: Hear how customers describe your product, don't serve burnt pizza, and a lack of conviction. ...

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SaaS? More like Outcomes-as-an-Experience

Selling functional software as a service is boring. Elevate your approach by considering how you can sell outcomes as an experience instead....

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The Overview #64

This week: Convening authority, when are you no longer a startup, and Soviet light switches. ...

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Product marketing is internal comms

Tips on how to elevate your product launches with a considered internal comms strategy. ...

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The Overview #63

This week: Strategy execution is painful when nuance exists...

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