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Scrappy product marketing: how to do more with less

Being a sole product marketer (or in a resource-stretched team) doesn't have to be chaos. Here are my tips on finding balance. ...

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The Overview #81

This week: What B2B PMs don't want to do, say no to 'better' positioning, and why product first only works the first time round....

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Two things every product marketer can do right now to grow MQLs

Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks. ...

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How to define pricing for brand new products

Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $. ...

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The Overview #80

This week: Appeal to champions, book on product management, and create category or meet underserved needs?...

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3 mistakes to avoid on your product/market fit journey

Stop wasting energy in your search for PMF and avoid these three human mishaps ...

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The Overview #79

This week: Nail a niche before going big, a time for change, and top up your sales knowledge for 2023 ...

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Welcome to 2023!

A few words on what happened last year, and why 'try' is my word for 2023....

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The Overview #78

This week: Be opinionated, message accurately, 'delayed' is not a loss reason...

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The Overview #77

This week: Metrics, customer segmentation, and PMM influencers....

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