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What we’ve learnt training 50+ product marketers

Introducing a self-paced version of our top-rated product marketing course. ...

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The Overview #89

This week: Interview for mindset, survey the right way, marketing vs product ...

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Product marketing is a thankless role

It may be thankless... but product marketing is also the most rewarding role in marketing too. ...

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Align your differentiators with the buyer journey

Showcase the right differentiators, to the right stakeholders, at the right time, with this framework. ...

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The Overview #88

This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"...

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What does it mean to try?

Some reflections on my word of the year. ...

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Experiment: AI PMM chatbot

Introducing an AI chatbot for product marketing advice. ...

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Analysis: 16 years of Zendesk positioning

What we can learn from Zendesk's positioning evolution over the last 16 years...

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The Overview #87

This week: Driving impact, measuring PMM, and it's always momentum. ...

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Branding, positioning, and product marketing

A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity. ...

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