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The Overview #51

This week: Transparency, JTBD, buyer journey content, outbound personalization....

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Aligning sales and product with a statement of direction

Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together. ...

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The Overview #50

This week: Salary/stress tradeoffs, customer prioritization, and buyer personas....

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Burnout in product marketing is too common

Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories. ...

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The Overview #49

This week: Marketing salary benchmarks, competing on price, conflicts of opinion....

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Three tips I learnt from five challenging SaaS company pivots

Pivots are hard and can be painful: here are three tips to help ease the process. ...

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Registrations now open for the second cohort of WTF is Go-To-Market?

We’re opening registrations for the second cohort of our course, WTF is Go-To-Market?: helping up-skill marketers into the best product marketers they can...

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Every product marketer needs to know about SPIN

Why PMMs should use the SPIN sales methodology in their everyday work...

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The Overview #48

This week: Having an opinion, accessing customers, and messaging at the right level. ...

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Three insightful interview questions to ask product marketers

Hiring product marketers is hard. Here's the top three questions I ask all product marketing candidates (and what I'm looking for). ...

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