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Optimize sales execution with STRONGMAN

Maximize the chance of success and deliver useful insights with this useful sales framework....

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Test your positioning to build confidence

Five ways to test new messaging to identify gaps, iterate, and ensure performance before you launch....

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Creating focus through category design

What makes a good category, how do you define yours, and what good examples are there? ...

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Inertia: the enemy of momentum

Understanding the causes of inertia, dealing with the resulting ambiguity, and framing uncertainty as learning opportunities....

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Communicating GTM strategy in one slide

How to distill the things you're already doing into one, easy to understand slide - and check your strategy is aligned at the same time...

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Template: 19 customer questions for powerful positioning

Using customer development to deeply understand customers and extract insights for your go-to-market strategy...

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“Niches for riches” with ICPs

How to design a narrow Ideal Customer Profile to build velocity...

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Align teams with the empathy map challenge

Test your team's understanding of your customer, discover limiting assumptions, and course correct with this simple challenge....

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Positioning by assumption doesn’t work

How to avoid losing traction with untested messaging....

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Getting alignment on pricing objectives

A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included....

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