Be contentious: the importance of disqualification
Why having an opinion will ward off bad-fit customers (and why that’s a good thing).
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James
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
The Overview #30
This week: Positioning needs a narrative, SMB GTM is harder, and you’re not the ideal customer.
The 5 A’s of successful feature releases
Please don’t just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.
The Overview #29
This week: Show life with vs life without, what PMM is/isn’t, and a post you must read.
Improving representation in product marketing: Announcing the Inclusivity Scholarship
Today we’re so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.
When should you reposition your brand?
What are the warning signs that you shouldn’t – and good indicators that suggest you should – reposition your brand?
The Overview #28
This week: multiplayer SaaS, communicating a roadmap, inertia is the enemy, and a law of advertising.
Examples of good positioning
The examples I give as high quality samples of positioning in action from across the tech world.
The Overview #27
This week: Launch marketing plan crimes, language/market fit, and buyer journey.
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast – here’s an edited transcript for your perusal!