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James

Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!

balloon on sky

The Overview #26

This week: Product… escape, do to change, and don’t ask customers what to build.

white and black electric meter

The Overview #24

This week: Test the HiPPO, the “momentum equation”, and don’t overestimate your customer.