The Overview #22
This week: “come-to-market”, the strength of niching… and what does your customer actually say?
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
This week: “come-to-market”, the strength of niching… and what does your customer actually say?
Doubling-down on a single platform and training partners led to our acquisition, but it almost didn’t happen.
This week: Podcast on differentiation, framing the enemy, minimum viable strategy, and vintage tech swag.
What can B2B SaaS learn from the American Republican messaging machine?
This week: Personal news, and digging into the archives.
How to build customer empathy by understanding the process they follow to achieve job completion and success.
Introducing the Interview, a new regular feature on Building Momentum. First up: Jonathan Gandalf, CEO at The Juice.
This week: value prop in 5 words, customer research, and PMM own the pitch
Avoid bold claims your prospects don’t believe. Instead, use statistics that matter.
This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.