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James

Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!

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The Overview #22

This week: “come-to-market”, the strength of niching… and what does your customer actually say?

The Overview #21

This week: Podcast on differentiation, framing the enemy, minimum viable strategy, and vintage tech swag.

The Overview #17

This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.