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The Overview #62

This week: Anonymous case studies, tips to be an effective change manager, never be embarrassed to learn....

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AMA: Alicia & James on a failed product launch (and more)

We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy. ...

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The Overview #61

This week: Growth culture, bad job ad example, and keeping momentum ...

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What I’ve learnt running the ‘WTF is Go-To-Market?’ course

What I've learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)...

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The Overview #60

This week: Value/pricing cascade, learn faster, PMM attrition....

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It’s obvious, but… say what you mean

Answer 'so what?' before customers ask it, and get the revenue results you deserve. ...

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Helping jobseekers upskill with product marketing training

Opening up access to our top-rated product marketing course for people affected by layoffs. ...

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Test positioning like you test software

Validate positioning and messaging - before you go to market - by thinking like a software developer....

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The Overview #59

This week: PMMs always interview, course update, evaluating new product ideas....

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Product marketing in downturns

Where should product marketers focus efforts in this economic environment? ...

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