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Building an onboarding experience around your customers, not your product

Three lessons from product managing the activation experience at Kayako...

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The Overview #25

This week: positioning in a silo, core competencies, and user-led growth?...

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Don’t overestimate your customer

Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level. ...

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Building the next generation of product marketers

Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts. ...

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Focus and confidence in product

Why (and how) to move from internal product ideas to understand and validate what your customer really want....

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The Overview #24

This week: Test the HiPPO, the "momentum equation", and don't overestimate your customer. ...

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A customer-centric approach to positioning

I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes. ...

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The Overview #23

This week: good competition, enterprise partnerships, and what is copywriting?...

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Show ‘how’ with a custom methodology

Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success....

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The Overview #22

This week: "come-to-market", the strength of niching... and what does your customer actually say?...

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