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The Overview #86

This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don't market with consensus. ...

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Move fast and prove fast, with Minimum Viable Product Marketing

Break your work down, be more transparent, test and learn - apply these three questions to your work. ...

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The Overview #85

This week: ban 'enable', write better case studies, do good work....

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Build memeable positioning

Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions. ...

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The Overview #84

This week: Art and science, talk to customers, B2B messaging narrative structures....

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10+ ways to get closer to your customers this week

Improve your intuition and take small steps to deepen your customer understanding with these tips....

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The Overview #83

This week: An AI tool to help you understand WTF a company actually does ...

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Don’t build a process, build a system

Find out why processes might be to blame for slow marketing teams, and how system-thinking can speed up results....

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The Overview #82

This week: Differentiation, experts curse, and 'shiterating'....

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The Second Product Pitfall

Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like. ...

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