Teardown: Xerox value messaging
Xerox went from competing on price to selling value. Find out how their messaging fits the Value Nugget framework to link product features and benefits with values and proof points.
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
Xerox went from competing on price to selling value. Find out how their messaging fits the Value Nugget framework to link product features and benefits with values and proof points.
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