“Niches for riches” with ICPs
How to design a narrow Ideal Customer Profile to build velocity
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
How to design a narrow Ideal Customer Profile to build velocity
Test your team’s understanding of your customer, discover limiting assumptions, and course correct with this simple challenge.
How to avoid losing traction with untested messaging.
A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included.
How to motivate stakeholders with emotional enemies and economic incentives