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jdp Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!

Articles

February 22, 2021• byJames

Positioning by assumption doesn’t work

How to avoid losing traction with untested messaging....

Articles • Templates

February 17, 2021• byJames

Getting alignment on pricing objectives

A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included....

Articles

February 14, 2021• byJames

Motivate buyers with a heart and brain narrative

How to motivate stakeholders with emotional enemies and economic incentives...

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Introducing the Customer Value Positioning framework by James March 14, 2022 My four-step process to build positioning that works, by understanding… (2,201)

Why you need a jobs-to-be-done map by James September 14, 2021 How to build customer empathy by understanding the process they… (2,034)

Template: 19 customer questions for powerful positioning by James March 8, 2021 Using customer development to deeply understand customers and extract insights… (1,504)

Communicating GTM strategy in one slide by James March 11, 2021 How to distill the things you're already doing into one,… (1,024)

Craft strong messaging with value nuggets by James April 1, 2021 Find the right hierarchy to communicate your product's features, benefits,… (920)

jdp Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!

Positioning by assumption doesn’t work

Getting alignment on pricing objectives

Motivate buyers with a heart and brain narrative

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