The Overview #82
This week: Differentiation, experts curse, and ‘shiterating’.
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James
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
The Second Product Pitfall
Building your second product usually… doesn’t go so well. Read why I think that happens, and what a ‘good’ experience should look like.
WTF is Go-To-Market? Join us – registrations now open for cohort #4
Announcing the fourth cohort of our top-rated product marketing course.
Scrappy product marketing: how to do more with less
Being a sole product marketer (or in a resource-stretched team) doesn’t have to be chaos. Here are my tips on finding balance.
The Overview #81
This week: What B2B PMs don’t want to do, say no to ‘better’ positioning, and why product first only works the first time round.
Two things every product marketer can do right now to grow MQLs
Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here’s a process you can follow to go from 0 to $.
The Overview #80
This week: Appeal to champions, book on product management, and create category or meet underserved needs?
3 mistakes to avoid on your product/market fit journey
Stop wasting energy in your search for PMF and avoid these three human mishaps
The Overview #79
This week: Nail a niche before going big, a time for change, and top up your sales knowledge for 2023