Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
Where should product marketers focus efforts in this economic environment?
This week: Strategy isn’t a deliverable, a PMM sourcing trick, and startup tips.
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
A brief respite with a few fun things from the last week.
A handy framework to show where product marketing can add value in product development.
This week: White House tips, Slack hybrid GTM, and red flags.
How we approach product marketing has a huge impact on the results we generate. Here’s four mindset traits for expert product marketing.
This week: Pricing lessons, leaving $50m on the table, and who calls the shots?
“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?
This week: NPS, positioning case study, PLG handoffs