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Align teams with the empathy map challenge

Test your team's understanding of your customer, discover limiting assumptions, and course correct with this simple challenge....

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Positioning by assumption doesn’t work

How to avoid losing traction with untested messaging....

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Getting alignment on pricing objectives

A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included....

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Motivate buyers with a heart and brain narrative

How to motivate stakeholders with emotional enemies and economic incentives...

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