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The 5 A’s of successful feature releases

Please don't just announce new features by email. Think about how to get a bigger bang for your buck with these prompts. ...

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Improving representation in product marketing: Announcing the Inclusivity Scholarship

Today we're so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community....

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When should you reposition your brand?

What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?...

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Examples of good positioning

The examples I give as high quality samples of positioning in action from across the tech world. ...

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Podcast: What does it take to differentiate?

I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!...

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Building an onboarding experience around your customers, not your product

Three lessons from product managing the activation experience at Kayako...

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Don’t overestimate your customer

Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level. ...

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Building the next generation of product marketers

Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts. ...

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Focus and confidence in product

Why (and how) to move from internal product ideas to understand and validate what your customer really want....

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A customer-centric approach to positioning

I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes. ...

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