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Create internal momentum with transparency

Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?...

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The business case is a sales tool that works

A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions ...

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Get ahead of the sale with this trick

Create a buyer's guide that you can use to guide the prospect's decision process. ...

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SaaS? More like Outcomes-as-an-Experience

Selling functional software as a service is boring. Elevate your approach by considering how you can sell outcomes as an experience instead....

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Product marketing is internal comms

Tips on how to elevate your product launches with a considered internal comms strategy. ...

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Using surveys in narratives and marketing campaigns

Carrying out primary research really helps drive impact in your narrative and go-to-market. Here's how to think about it (with examples). ...

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AMA: Alicia & James on a failed product launch (and more)

We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy. ...

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What I’ve learnt running the ‘WTF is Go-To-Market?’ course

What I've learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)...

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It’s obvious, but… say what you mean

Answer 'so what?' before customers ask it, and get the revenue results you deserve. ...

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Helping jobseekers upskill with product marketing training

Opening up access to our top-rated product marketing course for people affected by layoffs. ...

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