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What I’ve learnt running the ‘WTF is Go-To-Market?’ course

What I've learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)...

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It’s obvious, but… say what you mean

Answer 'so what?' before customers ask it, and get the revenue results you deserve. ...

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Helping jobseekers upskill with product marketing training

Opening up access to our top-rated product marketing course for people affected by layoffs. ...

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Test positioning like you test software

Validate positioning and messaging - before you go to market - by thinking like a software developer....

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Product marketing in downturns

Where should product marketers focus efforts in this economic environment? ...

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The product marketing puzzle

ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram....

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Product marketing and the Double Diamond

A handy framework to show where product marketing can add value in product development....

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Expert product marketing is all about mindset

How we approach product marketing has a huge impact on the results we generate. Here's four mindset traits for expert product marketing. ...

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The importance of principles (or Okay… but how?)

"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work? ...

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Measuring product marketing

Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes. ...

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