October 5, 2021•
Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success....
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September 28, 2021•
Doubling-down on a single platform and training partners led to our acquisition, but it almost didn't happen....
September 21, 2021•
What can B2B SaaS learn from the American Republican messaging machine?...
September 14, 2021•
How to build customer empathy by understanding the process they follow to achieve job completion and success....
Articles • The Interview
September 7, 2021•
Introducing the Interview, a new regular feature on Building Momentum. First up: Jonathan Gandalf, CEO at The Juice....
August 31, 2021•
Avoid bold claims your prospects don't believe. Instead, use statistics that matter....
August 24, 2021•
How to understand your customer's contexts and what drives them, and use that insight in marketing and sales. ...
August 17, 2021•
Don't fall down the slippery slope of careless positioning. Start measuring your confidence to avoid death by a thousand cuts. ...
August 10, 2021•
Using competitive positioning to play offense and defense in marketing and sales conversations – based on the alternative solutions our customers will...
August 3, 2021•
Examining consequences and implications to make better decisions - and how to prevent backlashes by bringing your teams along the journey....
Building Momentum is a newsletter to help startup founders and marketers accelerate SaaS growth through go-to-market strategy, sales/marketing, positioning, and product marketing.