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Three insightful interview questions to ask product marketers

Hiring product marketers is hard. Here's the top three questions I ask all product marketing candidates (and what I'm looking for). ...

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6 tips to craft concise, captivating, creative value propositions

Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters. ...

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Nobody cares about your feature-heavy demo video

You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve. ...

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Four tips to help you break into product marketing

Getting your first PMM job can be hard. Here's a few tips to help frame your experience in the best light, and identify companies with the right vibe. ...

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Four tips for hiring product marketers

From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business. ...

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Introducing the Customer Value Positioning framework

My four-step process to build positioning that works, by understanding the value your customer desires....

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Telling ‘value stories’ to guide your positioning

Framing customer context and building empathy with a simple-to-use narrative framework. ...

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Five tips for building personas that work

Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level. ...

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The Overview #40

This week: Ask the right questions, customers before product, and always consider the nuance....

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60 prompts to build customer empathy

Understand your customers, explore assumptions, and discover unknown-unknowns. ...

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