Articles

Where should product marketers focus efforts in this economic environment?

ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.

A handy framework to show where product marketing can add value in product development.

How we approach product marketing has a huge impact on the results we generate. Here’s four mindset traits for expert product marketing.

This week: Pricing lessons, leaving $50m on the table, and who calls the shots?

“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?

Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.

Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.

My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).

Where should product marketers go for go-to-market research? Here’s 7 tools to check out.