Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
Pivots are hard and can be painful: here are three tips to help ease the process.
Why PMMs should use the SPIN sales methodology in their everyday work
Hiring product marketers is hard. Here’s the top three questions I ask all product marketing candidates (and what I’m looking for).
Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.
You probably need an explainer video, a ‘tell me more’ video, and a walkthrough video. Here’s what they need to achieve.
Getting your first PMM job can be hard. Here’s a few tips to help frame your experience in the best light, and identify companies with the right vibe.
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
My four-step process to build positioning that works, by understanding the value your customer desires.