Here’s to 2022
Looking back over 2021, and what 2022 might have in store.
Looking back over 2021, and what 2022 might have in store.
Here’s a quick anecdote on why sharing customer support and feedback with people who can take action is important.
How to use traditional narrative theory to build a stronger, more resilient positioning narrative.
Why having an opinion will ward off bad-fit customers (and why that’s a good thing).
Please don’t just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.
Today we’re so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.
What are the warning signs that you shouldn’t – and good indicators that suggest you should – reposition your brand?
The examples I give as high quality samples of positioning in action from across the tech world.
I chatted with Klue on their Competitive Intelligence podcast – here’s an edited transcript for your perusal!
Three lessons from product managing the activation experience at Kayako