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The Overview #30

This week: Positioning needs a narrative, SMB GTM is harder, and you're not the ideal customer. ...

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The Overview #29

This week: Show life with vs life without, what PMM is/isn't, and a post you must read....

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The Overview #28

This week: multiplayer SaaS, communicating a roadmap, inertia is the enemy, and a law of advertising....

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The Overview #27

This week: Launch marketing plan crimes, language/market fit, and buyer journey....

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The Overview #26

This week: Product... escape, do to change, and don't ask customers what to build. ...

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The Overview #25

This week: positioning in a silo, core competencies, and user-led growth?...

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The Overview #24

This week: Test the HiPPO, the "momentum equation", and don't overestimate your customer. ...

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The Overview #23

This week: good competition, enterprise partnerships, and what is copywriting?...

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The Overview #22

This week: "come-to-market", the strength of niching... and what does your customer actually say?...

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The Overview #21

This week: Podcast on differentiation, framing the enemy, minimum viable strategy, and vintage tech swag....

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