The Overview

This week: Nail a niche before going big, a time for change, and top up your sales knowledge for 2023

This week: Be opinionated, message accurately, ‘delayed’ is not a loss reason

This week: Metrics, customer segmentation, and PMM influencers.

Enjoy a roundup of the top four most popular Building Momentum content from the last two years!

This week: DIY category design, what sellers want, and root cause of failed marketing

This week: PMF, what customers should you interview, and a change management framework

This week: Your ‘Hey there…’ pitch, 990+ B2B homepages, and why PLG may not be PLG.

This week: Make personas actionable, WTF update, UX is value, and slide tips.

This week: Customer feedback as a PMM issue, paradigms, and frameworks as conversation starters.

This week: Terrible messaging, PMM prioritization, strategy vs goals, and PRDs for marketers