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The Overview #20

This week: Personal news, and digging into the archives. ...

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The Overview #18

This week: value prop in 5 words, customer research, and PMM own the pitch...

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The Overview #17

This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights....

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The Overview #16

This week: sales versus marketing, strategy in action, and the hottest role in tech...

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The Overview #15

This week: talk to your customers + others in the market, ask why - and a new framework for customer discovery?...

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The Overview #14

This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions. ...

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The Overview #13

This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs...

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The Overview #12

This week: A great messaging example, putting lipstick on a pig, and why you probably can't use Nike-level brand messaging yet....

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The Overview #11

This week: what is marketing, the importance of being everywhere, and focusing on your audience....

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The Overview #10

This week: Strategy over tactics and using value messaging in copy....

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