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The Overview

Every Friday, I publish a roundup of links, tweets, and posts I found interesting – all to do with building momentum in B2B SaaS.

The Overview #14

This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions.

gray metal tanks

The Overview #13

This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs

red and blue pen on red heart illustration

The Overview #12

This week: A great messaging example, putting lipstick on a pig, and why you probably can’t use Nike-level brand messaging yet.

flying plane during golden hour

The Overview #11

This week: what is marketing, the importance of being everywhere, and focusing on your audience.

yellow curtained glass building

The Overview #8

This week: aggressive category creation, build or buy, and some products should’ve been a feature

books on brown wooden shelf

The Overview #7

This week: educating prospects on competitors, activation, and an enterprise pricing joke

different luxury cars parking inside building

The Overview #6

This week: buying car = buying SaaS, positioning AND messaging, delivering value for a niche

green LED light near bottles

The Overview #5

This week: Slack’s positioning challenge, product marketing alignment, and a meme tweet