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Introducing the Customer Value Positioning framework

My four-step process to build positioning that works, by understanding the value your customer desires....

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Your one-pager is probably useless

How to build sales collateral around your buyer journey to close deals faster....

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Optimize sales execution with STRONGMAN

Maximize the chance of success and deliver useful insights with this useful sales framework....

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Communicating GTM strategy in one slide

How to distill the things you're already doing into one, easy to understand slide - and check your strategy is aligned at the same time...

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Template: 19 customer questions for powerful positioning

Using customer development to deeply understand customers and extract insights for your go-to-market strategy...

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Getting alignment on pricing objectives

A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included....

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