Building Momentum helps marketers and startup founders to accelerate B2B SaaS growth through product marketing.

Building Momentum is a twice-weekly newsletter:

  • Tuesday: an article, interview, or other type of content to help provide actionable tips, additional insight, or commentary
  • Friday: The Overview, a roundup of interesting tweets and articles relating to B2B SaaS

Audience

  • Subscribers:
    • Primarily mid-level and director-level marketers (53%) at B2B SaaS companies
    • Other roles include founders, sales, product roles
    • Top countries include US, UK, Canada, India
  • Companies include:
    • Pleo, Monday.com, Checkout.com, Improbable, Outreach, Payfit, Spendesk, Outbrain, Similarweb, Wix, Canva, Freshworks, and plenty more.
  • NPS:
    • 38 (surveyed in December 2021)
  • Most important topics:
    • Positioning, sales narrative, sales enablement, customer insights and market research, strategy, product/feature launches

Newsletter stats

Total subscribers1,650+
Average open rate~50%
Average click rate~6%
Newsletter frequency2x a week

Sponsorship format

Currently one sponsorship slot is available per week in both the main post and The Overview, sent every Friday.

  • Headline: ~120 characters max
  • Body copy: ~350 characters max
  • Image: 500w x 250h max
  • Copy is flexible: you can use links, bold text, emojis, or italics
  • Links can include your own UTM parameters for tracking
  • The email is sent to the newsletter audience, published on the website, and social media promotion throughout the following week.
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Sponsor format

Make a booking

To make a booking:

  • Register your interest with this form here with any questions or comments you might have
  • I’ll respond promptly with confirmation, pricing, and details about invoicing
  • Discounts are available for multiple bookings
  • Payment is due in advance, and invoices can be settled via bank transfer or credit card

Thanks! Any questions?

Thank you for your consideration! If you have any questions, feel free to get in touch with the form above, reach out on Twitter (@jdomanpipe), LinkedIn, or email jdp[@]buildingmomentum.io.

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