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👋 Hey there. This is The Overview, a weekly roundup of noteworthy B2B SaaS stuff. You’ll find interesting tweets and articles from around the internet, plus highlights from my personal swipe file.

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Podcast: What does it take to differentiate?

I joined The Competitive Enablement Show with Klue to talk about my best and worst stories of trying to differentiate in the market when launching a product, the lessons learned from these experiences, and what it takes to actually stand out in a crowded market full of competitors.

Have a listen, and let me know what you think.

Find out more on the Klue blog

Frame your enemies

You need to give your buyers a villain to turn against, just as much as you need to give them a rational economic incentive. I call this a heart and brain narrative.

‘Minimum viable coordination’

A great quote from Good Strategy/Bad Strategy: The difference and why it matters that everyone could do with reading again.

Essentially, good strategy relies on the right amount of coordination; not too much, not too little. Too much structure slows the flow. Too little, and there’s not enough connective tissue to support the work.

Vintage Tech Swag

Leaving you with a photo of a super delightful Apple swag jumper from sometime in the 90s-00s. 100% would wear.

Would people look at your swag in 20-30 years and feel the same way?


That’s the Overview for this week

I hope you found something of interest! Let me know by clicking the  icon below.

Thanks for reading, and here’s to building momentum.

James

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One Reply to “The Overview #21”

  1. Rory says:

    Great content as ever, JDP. I like the new format too. 👍

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