Hey there. This is The Overview, a weekly roundup of noteworthy B2B SaaS stuff. You’ll find interesting thoughts, articles, and more from around the internet.
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In this post:
When are you no longer a startup?
What’s worse about this, other than not being customer-focused and not being empowered to make iterative changes, is that everyone internally feels they’re doing good work. Battling the small rocks, getting to decisions, making something happen, being busy.
It’s just a shame that the work will have zero positive impact on customers or revenue.
Another way to say…
If you’re a regular reader, you’ve heard of my ‘early stage equation’ before: focus + confidence = momentum.
This tweet is another way to say the same thing.
Consistency comes from having focus: on a customer segment, on a particular product proposition. Over time, you increase your confidence in how to sell it, how to market it, and how to drive performance with it. This in turn unlocks scale (therefore, momentum) as you can put the pedal to the metal and go big on your go-to-market.
Ask yourself: with your early-stage products, are you focused enough on a particular customer? Are you building confidence in how you build/market/sell/support it? Are you satisfied with the momentum you’re seeing?
Convening authority
I thought this was a great point to make – we might not do all the work, but we need to make sure all the work gets done. As product marketers, our ability to be a ‘convening authority’ is how we bring people from other organizations together, delegate work, and push for accountability towards a launch.
Just for fun: Soviet-era light switches
This photo of funky, retro, colourful light switches hit my timeline and I found it pretty cool. Hope you do too.
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